Isn't this stuff free on GitHub or in a blog post?

The individual ideas, yes. This is five scoped skills with guardrails, tested against a real site, that run inside your editor on your pages. You pay for the hours you don't spend assembling and debugging that yourself, and for the guardrails that stop the AI shipping invalid schema or thin pages.

Do I need to know how to code?

No. You need Claude Code installed and Node.js for two helper scripts. You type requests in plain English and the skills do the rest.

Does the audit check Core Web Vitals?

No. It reads raw HTML, the first-pass view a search engine indexes, and covers structure, indexability and crawl issues. Performance is out of scope and the report says so rather than inventing a score.

Will you keep it updated?

Updates for 12 months from purchase, delivered through your Gumroad library and logged in a changelog. After that, the version you have keeps working; further updates are not included. This is deliberately not a lifetime promise.

Products → Technical SEO Skill Pack for Claude Code

Technical SEO Skill Pack for Claude Code

Five Claude Code skills that do the technical parts of SEO: crawl-based audits, valid JSON-LD that refuses to fake ratings, internal-link mapping, programmatic pages with gates that block thin content, and AI-search readiness. It runs in your editor, needs no SaaS or API key, and costs €59 once.

Get it on Gumroad — €59

Status: v1.0 in final QA (each skill is being run against a live site). The purchase link goes live when that passes.

The problem this solves

The technical SEO backlog never gets done, because each item is fiddly and none of it is fun: structured data that's missing or invalid, new pages that ship as orphans, a "programmatic pages" idea that would be 200 near-duplicate pages, an audit you keep meaning to run, and no idea whether AI assistants can even read your site. You could do all of it by hand. It costs you days.

What's inside

Skill	What it does
`seo-tech-audit`	Crawls your site, a URL list, or a local build and returns a prioritised table: status codes, redirect chains, indexability, canonicals, hreflang, titles/meta/headings, thin and duplicate pages — each row with the exact fix.
`schema-jsonld`	Generates page-appropriate JSON-LD (Organization, WebSite, WebApplication, Article, HowTo, FAQPage, BreadcrumbList, Product) and validates it. Refuses to emit fake `aggregateRating` or `review`.
`internal-links`	Builds a topic map from your pages, finds orphans, and outputs a concrete link-edit table: source, target, anchor text, placement, reason.
`programmatic-pages`	Turns a data file plus a template into pages — with gates that block thin variable-swap pages before generation. Ships 8 strong pages instead of 200 weak ones.
`llms-and-ai-seo`	Generates `llms.txt`, checks whether `robots.txt` actually allows GPTBot / PerplexityBot / ClaudeBot / Google-Extended, and adds a 40–60 word direct-answer block per key page.

Plus two dependency-free Node scripts the skills call, an install guide, and a worked example on a real site.

What it is not

It does not write your articles. Pair it with a content skill — this is the technical layer underneath.
It is not a magic button. Each skill asks for the context it needs and tells you when it can't do the job, instead of guessing.
It is not a SaaS. No account, no API key, no monthly fee. Files in a folder.

Why €59

If your time is worth €50 an hour, the pack pays for itself the first time it saves you 70 minutes — one audit, or one JSON-LD block done right, or one afternoon of internal-link busywork. Everything after that is free. There is no month-2 invoice.

What you get

5 skills and 2 helper scripts
Install guide (2 minutes) and a QA checklist showing how each skill was tested
A worked example: a real crawl, audit report, JSON-LD and llms.txt from a live site
12 months of updates — a bounded, honest commitment, not "lifetime"
14-day refund, no questions asked, through Gumroad

Requirements

Claude Code (free)
Node.js 18+ for the two helper scripts
No API keys. Nothing phones home.

FAQ

Isn't this stuff free on GitHub or in a blog post?: The individual ideas, yes. This is five scoped skills with guardrails, tested against a real site, that run inside your editor on your pages. You pay for the hours you don't spend assembling and debugging that yourself, and for the guardrails that stop the AI shipping invalid schema or thin pages.
Do I need to know how to code?: No. You need Claude Code installed and Node.js for two helper scripts. You type requests in plain English and the skills do the rest.
Does the audit check Core Web Vitals?: No. It reads raw HTML — the first-pass view a search engine indexes — and covers structure, indexability and crawl issues. Performance is out of scope and the report says so rather than inventing a score.
Will it work on a JS-rendered site?: It crawls the raw HTML response. If your content needs JavaScript to appear, the audit flags that as a finding, because that's also how first-pass indexing sees you.
Will you keep it updated?: Updates for 12 months from purchase, through your Gumroad library and logged in a changelog. After that the version you have keeps working; further updates are not included. Deliberately not a "lifetime" promise.

AI disclosure

The skills are written instructions for an AI coding assistant and were authored with AI assistance. The helper scripts are conventional code. Every skill is built to refuse fabricated data — no invented ratings, statistics, or social proof, in the product or on this page.

Get it on Gumroad — €59